Jenny Lynn Williams

Jenny Lynn Williams

Jenny Lynn Williams is a hybrid designer—interaction and visual—with a strong focus on design research. She currently works as an interaction designer at Intuit. She has five years of front-end design and coding experience with a leading ophthalmology-specific electronic health records company, adding to her nearly two decades of experience in the overall medical field.

She recently graduated from California College of the Arts‘ touted Interaction Design program with high distinction, and her focus lies in the intersection of design and behavior change. She continues to explore conversational user interfaces and how they can be utilized within the health care industry, while balancing a family of four and her own Rockabilly band.

Chatbots in Healthcare: A Case Study in Diabetes Prevention


“Bettie” is a Facebook chatbot designed to help facilitate the behavior changes necessary to prevent young adults from developing type II diabetes. Bettie Bot helps young adults track their food throughout the day though conversation. Bettie also provides daily challenges to help encourage new habits and facilitate learning. Additionally, Bettie answers questions about nutrition as well as diabetes.

Living within Bettie Bot was an A/B test that sent participants to interact with two extremely different bot “personalities”: a formal reminding bot, and a friendly never-reminding bot. This allowed us to use Bettie as a research tool to test the key mechanics within conversational user interfaces, specifically voice branding, triggers, and motivation in a case study focused on healthcare interventions.

Attend this case study presentation by Jenny Lynn Williams to discover lessons learned from a first time chatbot development project.