Andrea Ames

Andrea Ames

Strategist, Coach, and Instructor, Idyll Point Group

Andrea Ames teaches organizations how to leverage content to grow business and how to build content creator skills and capabilities for measurable impact. Recognized in 2016 by MindTouch as one of the Top 25 Content Strategy Influencers, Andrea is a content experience strategist and founder and CEO of Idyll Point Group. She is also the Program Chair for UCSC Silicon Valley Extension certificate program in technical writing and communication, where she teaches content design and architecture, human factors, and usability courses.

Andrea is a sought-after keynote speaker and workshop leader with more than 35 years of content experience and the author of numerous journal and magazine articles and two technical books. She is a Fellow and past President of Society for Technical Communication, a Distinguished Engineer of the Association for Computing Machinery (the first content professional to achieve this distinction), a Senior Member of the Institute for Electrical and Electronics Engineers, a member of the Association of Teachers of Technical Writing, and a member of numerous other professional associations.

Becoming a Well-Oiled Strategic Content Business

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Your company, clients, and customers have expectations of the content that your team is producing — and those expectations are rising every day. If you aren’t delivering measurable results to your stakeholders, you and your team could be in jeopardy. In this session, you’ll learn why it’s more important than ever before for your team to be (or become) strategic and operate like a business (so that you are delivering those measurable results), the critical success factors for becoming a strategic content business, and a path to follow to achieve your team’s successful transformation.

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[Workshop] Structured Pattern Drawing with Zentangle

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As a busy content professional with multiple responsibilities and pressures, you likely find little time and space to breathe, think, reflect, and flex your creativity. Let this hour be your time to learn a fun, easy, and creative method of mindfulness, to give yourself an ongoing technique for creating space off the hamster wheel, and to learn about and experience the power of what happens in that space when you return to it regularly.

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