What’s Your Problem? Creating a Project Brief to Build Consensus


Do you see a problem that is so obvious that everyone should see it, but they don’t? Do you have great data about a pain point for your customers, but don’t know where to go with it? In this session, we’ll talk about project briefs — what they are, and how they can be an invaluable tool for building consensus and getting your stakeholders and teams on board.

In this session, you will learn:

  • How to pull together various data points into a cohesive project brief
  • How to use a project brief to effectively present the problem/issue
  • And, importantly, why a project brief isn’t the right platform for solutioning