[Demonstration] Messenger Marketing: Old Lessons in a Modern Format

Auditorium

In our personal lives, we’ve all but given up email as a communication medium. Brands that embrace communication over Messenger Marketing (SMS, Facebook Messenger, WeChat) effectively engage with their audiences 300%-400% higher than brands that don’t. The tactics are very similar to lessons learned over the last 15 years of digital marketing, with Scott Edmonds we’ll explore case studies of how Messenger Marketing can modernize your organization’s voice.