Businesses are putting the cart before the horse! All the hype is distracting, and when the dust settles, and the first layer of the ‘onion’ is peeled, businesses quickly realize the challenge and complexity of creating a chatbot. A chatbot strategy is required to navigate this emerging technology at scale. Learn with Michael Lam what is involved in creating a chatbot strategy for your company.
1. Learn how to validate a use case.
2. Learn how to build your team, your vendor, and the strategic do’s and don’ts.
3. Understand what’s involved in marketing a chatbot.
4. Learn how to prepare for post-implementation and iteration.