[Case Study] Lessons Learned Writing Conversational Content


Think you can throw a voice bubble around some words and call it a conversational user interface (CUI)?

We did—until we started working on Intuit’s first in-product chatbot project and the chat hit the fan. We had to hit the ground running on evolving our voice and tone strategy, understand brand-new content components, and even catalog user utterances. And don’t get us started on emojis.

This presentation is a case study of writing for Intuit’s first chatbot project presented by Jennie Tan. You’ll learn how to start creating your own voice strategy for a conversational user interface, the importance of writing guidelines for chat, and the content components chatbots require. And, you’ll discover places to find inspiration. That’s what it’s all a-bot!