[Case Study] Harnessing Engaging Content for a Richer Customer Experience


Mayo Clinic’s mobile app serves as both a resource for patients who depend on it for tasks like viewing lab results and making appointments and as a health engagement tool to keep the brand top-of-mind for anyone who might need Mayo Clinic services someday.

In this case study, find out how a Mayo Clinic team converted a huge library of health information to an engaging, mobile-friendly content experience. Learn how core content has been enhanced with hundreds of original visual and editorial pieces – built using a repeatable process geared for high-volume production. Explore how new features like mobile notifications and content search have addressed user needs while driving to new app downloads, now 1 million+ and counting.

Three Takeaways

  • How content can serve as an engagement tool while facilitating transactional tasks and resources
  • Simple curation and metadata strategies for delivering a seamless experience using multiple content sources
  • Tips on creating mobile-first content for short attention spans