Val Swisher

Val Swisher

Founder and CEO of Content Rules

Val Swisher helps companies solve complex content problems by analyzing their content and how it is created. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, GoPro, Facebook, and Rockwell Automation. Her third book, Global Content Strategy: A Primer, was published in 2014 by XML Press. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

What’s a Technical Resource Center?

Auditorium

To serve and satisfy information-hungry consumers, we need to make changes to the way we organize and deliver technical content to those who need it. A technical resource center is a one-stop shop for product information designed to serve today’s savvy content consumers. Think of it as a modern version of online help, but designed to be useful to both prospects and existing customers alike. Creating a unified product content portal isn’t a new idea, but few organizations have done it right. It’s about time that changed.

In this presentation, Val Swisher will discuss the characteristics of a modern online technical resource center. She will talk about some of the challenges involved in re-thinking how you create, manage, localize, organize, and deliver product content to those who need it. And, she’ll provide a preview of the lessons you’ll need to learn in order to be an agent of change for your organization.

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Networking Wine and Beer Reception

The Veranda

Join your hosts, Scott Abel and Val Swisher on the beautiful Quadrus Conference Center veranda. Enjoy the mountain views, the cool breeze, wine, beer, and a few nibbles. It’s an excellent way to network with fellow conference-goers and get face time with our amazing roster of presenters.

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Networking Wine and Beer Reception

The Veranda

Join your hosts, Scott Abel and Val Swisher on the beautiful Quadrus Conference Center veranda. Enjoy the mountain views, the cool breeze, wine, beer, and a few nibbles. It’s an excellent way to network with fellow conference-goers and get face time with our amazing roster of presenters.

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Closing Discussion and Event Roundup

Auditorium

Join us for some closing remarks, share your views about the event, ask last minute questions, and participate in our prize drawing.

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