CEO and Chief Strategist at The Content Wrangler
Dubbed “The Content Wrangler,” Scott Abel is the founder, CEO, and Chief Wrangler of The Content Wrangler, a full-service content strategy consultancy. Scott is a content management strategist and cognitive computing evangelist. He specializes in helping content-heavy organizations improve the way they author, maintain, publish and archive their information assets.
Scott is the co-author of the books “Intelligent Content: A Primer” and “The Language of Content Strategy” and is the creator of the Content Strategy Series of books from XML Press. He co-produces several industry events including the annual Information Development World Conference in Menlo Park, CA.
Scott is a frequent contributor to a variety of trade publications, including EContent magazine, where he writes a column called “Flexing Your Content” and Intercom Magazine, where he interviews the movers and shakers in the content industry in a column called, “Meet the Change Agents.” Scott’s alter-ego, The Audio Wrangler, is a popular dance music mashup artist and DJ.
We aim to create high-quality content. We really do. But, more-often-than-not, we fail. We understand that high-quality content must be clear, concise, and consistent in voice, tone, and terminology. We also know that it’s supposed to be easily findable, accessible, retrievable, and relevant those who need it—delivered when, where, and how they prefer it.
Crafting content that follows the rules (grammar, punctuation, linguistics) isn’t good enough. Our content also has to be helpful.
In this fast-paced talk, Scott Abel describes what it means to be helpful. You’ll discover how understanding the power of explanation