Senior Content Architect at Intuit
Rick is a content architect with Intuit. He specializes in taxonomy and linguistics, and has built knowledge solutions for e-commerce, search, e-discovery, and website navigation. Presently he is focused on consulting and evangelizing on strategic approaches to content problems. He is also prepared to defend the work of Renaissance thinker, Giambattista Vico. Beware.
In products like TurboTax and QuickBooks, Intuit content designers and technical writers frequently encounter challenges with the complexity of financial terms and concepts. As the organization continues to create conversational interfaces for users and as machines start to play an increasing role in the conversation, mastering taxonomy across Intuit is critical.
This case study shows how Intuit is identifying linguistic challenges across product and marketing experiences, how the organization is addressing the issues with tools and teams, and how the translation of core product experiences makes the work even more complex.