Jenifer Schlotfeldt

Jenifer Schlotfeldt

Content Experience Architect, Content Strategist, IBM

Jenifer Schlotfeldt is a senior content strategist and the content experience architect for IBM Cloud. Jenifer leads a team of software engineers and content designers that own the IBM Cloud Content Experience. Not only is the team supporting continuous delivery of the IBM Cloud Docs and API Docs, but they also embrace DevOps and Design Thinking practices. She is also the co-author of DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA, published in 2011.

Data-Driven to Know We Have Effective Content


More and more we’re seeing data that indicates we need increased focus on improving our clients’ experience with technical content. But, how do you know what to focus on and where to target first? Introducing a content analytics toolbox that we rolled out to our IBM Cloud content contributors. The toolbox includes a variety of tools that authors can use to identify what content to work on and how to measure content improvements.

This case study will show how we gained adoption of the use of the toolbox, as well as some concrete examples of the tooling and data.


  • How do I know what to prioritize?
  • How can I prove my content is impacting the business?
  • What are others doing?