Omni-Channel Content for Customer Journey Continuity


Today, customers choose their own journey and every touchpoint matters. Each one is built upon content, and their impact lies in making sure your customers get the information and experience they need and want, at the moment they are looking for it.

Omni-content describes the way an organization as a whole supports, builds and drives customer loyalty, with any content in any language, at any stage of the customer journey, on any channel at every moment. Companies now need to blend their marketing, commerce, and self-service into a single holistic experience, making content from everywhere in your organization available in the moment your employee or customer needs it. This presentation describes the challenges and potential solutions to achieving omni-content.