Becoming a Well-Oiled Strategic Content Business


Your company, clients, and customers have expectations of the content that your team is producing — and those expectations are rising every day. If you aren’t delivering measurable results to your stakeholders, you and your team could be in jeopardy. In this session, you’ll learn why it’s more important than ever before for your team to be (or become) strategic and operate like a business (so that you are delivering those measurable results), the critical success factors for becoming a strategic content business, and a path to follow to achieve your team’s successful transformation.