Scott Edmonds is the founder and CEO of Chatcast and has over a decade of experience in the marketing technology space. Scott helped pioneer the marketing automation space as employee #10 at Marketo, one of the fastest-growing enterprise SaaS companies of all time. Additionally, Scott was a co-founder of California Laser in 2002 and led sales for AutopilotHQ and FollowAnalytics.
In our personal lives, we’ve all but given up email as a communication medium. Brands that embrace communication over Messenger Marketing (SMS, Facebook Messenger, WeChat) effectively engage with their audiences 300%-400% higher than brands that don’t. The tactics are very similar to lessons learned over the last 15 years of digital marketing, with Scott Edmonds we’ll explore case studies of how Messenger Marketing can modernize your organization’s voice.