Regina Lynn Preciado is a content strategy consultant who helps companies transform how they organize, manage, and leverage content. From the dot-com boom of the ‘90s to today’s demand for intelligent, global, mobile-friendly content, Regina has helped dozens of organizations make content work for people (instead of the other way around).
Far too often, authors working for the same company do so in isolation from one another. Walls erected to separate content-producing departments (technical support, marketing, training, sales, voice) lead to unintended adverse consequences like increased content production and delivery costs, reduced content quality, and potentially, the creation of confusing, schizophrenic information that fails to meet both customer expectations and declared business goals.
Ann Rockley, the “mother of content strategy,” calls this situation The Content Silo Trap—a painful and expensive content conundrum that is preventable if you start with a plan designed specifically to overcome the pitfalls of silos. Enter the Unified Content Strategy, a systematic approach to reducing the costs of creating, managing, translating, and distributing content across multiple channels, and ensuring that the content you produce supports your organizational and customer needs.
Attend this hands-on mini-workshop to learn how adopting a unified content strategy can help you efficiently deliver content across multiple channels—from chatbots and voice interfaces to documentation portals and apps. You’ll gain insights from experts who have implemented this strategy successfully, and you’ll discover how creating “machine-ready” content can help you overcome content production bottlenecks and produce better content for more channels, faster and more consistently. You’ll leave understanding why creating structured, intelligent content—guided by a unified content strategy—can provide your organization with opportunities and capabilities your content does not provide today.