Content Systems Architect at Intuit
Morgen Kimbrell is a content strategist and content systems architect at Intuit. With a background in library and information sciences, Morgen is an experienced Fortune 500 site information architect, web content manager, technical trainer, and taxonomy and metadata expert. Her focus currently is the common and uncommon ground between taxonomy and ontology.
In products like TurboTax and QuickBooks, Intuit content designers and technical writers frequently encounter challenges with the complexity of financial terms and concepts. As the organization continues to create conversational interfaces for users and as machines start to play an increasing role in the conversation, mastering taxonomy across Intuit is critical.
This case study shows how Intuit is identifying linguistic challenges across product and marketing experiences, how the organization is addressing the issues with tools and teams, and how the translation of core product experiences makes the work even more complex.