Lynn Hunsaker

Lynn Hunsaker

Chief Customer Officer, ClearAction Continuum

Lynn Hunsaker is the Chief Customer Officer for ClearAction Continuum. Lynn is a futurist in customer-centered management, marketing operations, and culture development. She is 1 of 5 CustomerThink Hall of Fame award recipients, a member of the CXPA Board of Directors, a CXPA-recognized trainer in the US for Certified Customer Experience Professional (CCXP) exam, past president of Silicon Valley AMA, recipient of American Marketing Association’s Chapter Excellence Award, author of 6 benchmarking studies and 3 handbooks including Innovating Superior Customer Experience, and is named on numerous thought leader lists for CX, customer success, customer service, CRM and marketing operations.

[Keynote] Weaving Customer Experience into Your DNA


Customers make our salaries, budgets, and dividends possible – so why is it that managers struggle with being customer-centered? The best-loved companies have woven customer experience excellence into their “DNA.”

You can, too! Outside-in management for customer experience excellence takes time, but here’s how you can fast-track your success:

  • Align from the top: engage the C-suite in using customer insights to drive the company.
  • All hands-on-deck: engage non-customer-facing employees in making a difference for customers.
  • Maximize value: transform ease-of-work and ease-of-doing-business.