Leon Segal

Leon Segal

Leon Segal founded Innovationship in 2012 after over thirty years in human factors, product innovation, and experience design, including founding and leading a studio for innovation design firm IDEO. He holds a PhD degree in Cognitive and Engineering Psychology, and his applied work on empathy and design and his insight that “innovation begins with an eye” are cited in several bestselling books. He has practiced and taught at leading institutions around the world, and his experience across industries and cultures, combined with his hands-on style of teaching, give him a unique perspective on the practice of innovation.