Kathleen Gavenman is the writer behind Amazon’s delivery and recipient experience, including all those notifications you get about your packages. As a UX Advisory Board Member at Bellevue College, she guided the creation of a UX Design Certificate for Washington’s third-largest college. Before decamping to Seattle, she led voice design and UX writing for GoToMeeting, assembled a couple of parts for the International Space Station, and ghostwrote seven psychology books. In her spare time, she mentors a UX student at Seattle’s School of Visual Concepts.
At its core, a chatbot is a content delivery channel. Implemented well, it can help you serve up relevant content to prospects and customers alike 24 hours a day, seven days a week. Chatbots are not magical. They’re software applications with varying degrees of capability. They can be deployed to do all sorts of things—from entertainment to business process automation. Some chatbots live on websites, others live in apps. Some live inside social networks like Facebook or provide assistance to users of messaging and multi-channel communication platforms like Skype.
In this session with Kathleen Gavenman, you’ll gain a quick overview of the various types of chatbots—and where they live and work—just enough to help you understand the sometimes confusing chatbot landscape.
In this 90-minute mini-workshop with Kathleen Gavenman and Carol Valdez, you will begin creating the foundation to launch a chatbot of your own. We’ll guide you through the legal, intelligence, and resource considerations that go into creating a chatbot. Then we’ll really start to have fun, looking at how to create a character and identify a chatbot’s personality attributes based on brand, voice, and tone.
Bring any brand, voice, and tone guidelines that you feel will help you to create content in this workshop. You’ll leave the room with a practical foundation and a repeatable process that you can apply to your own work.