Joe Gelb

Joe Gelb

President and Head of Business Development at Zoomin Software

Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin Software, he has spearheaded the development of advanced technology solutions for dynamic content delivery.

Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.

[Workshop] Modernizing Your Technical Resource Center: Part 1

Auditorium

Part 1: Assessing the Current State: Needs Analysis and Information Gathering

Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.

Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.

Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.

Click here for Part 2.

 

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[Workshop] Modernizing Your Technical Resource Center: Part 2

Auditorium

Part 2: Creating the Future State: Enterprise Content Creation, Structure and Distribution

Learn how to plan and implement a future state of enterprise content creation, structure, management, and delivery for a modern technical resource center.

Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.

Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.

 

READ MORE