As CEO of the content intelligence + strategy firm Content Science and a Star Wars fan, Colleen regularly advises top organizations on becoming Jedi Masters of content. Colleen spearheaded the development of ContentWRX, a software service that has collected more than 70,000 data sets to assess content effectiveness.
Colleen also is the publisher of Content Science Review, a magazine with content insights contributed by leading brands such as Alibaba, IHG, Avery Dennison, AirBnB, American Cancer Society, IBM, WebMD, and more. Colleen wrote the cornerstone content book Clout: The Art and Science of Influential Web Content. She speaks at conferences and client events around the world to make content a force in branding, user experience, sales, and customer satisfaction.