Beth Weaving leads [A]’s effort to bridge the gap between strategy and implementation with [A]’s Content Engineering methodology. Her skills in content engineering include facilitating strategic level meetings with stakeholders, wrangling requirements and user needs to create comprehensive content models, content types and prototypes, along with Information Architecture and Functional Specifications upon which large CMS integration projects are based. Beth’s enhanced knowledge of User Experience Design and Usability techniques apply smoothly the field of Content Engineering. Applying techniques to digital design and content modeling from psychology, neuroscience and anthropologic studies. Beth also enjoys attending the Intelligent Content Conference and LavaCon to continue to expand her knowledge of Content Engineering and modeling. Beth has been with the [A] team since 2000, when she came to the U.S. from her native England.
As technology evolves and the content landscape becomes more crowded, users are gravitating toward channels that deliver precise information across any device on demand.
According to a survey by Oracle, 80% of 800 chief marketing officers, chief strategy officers, senior marketers, and senior sales executives surveyed, reported they already use or plan to use by 2020.
Join Cruce Saunders, founder and principal at [A] (simplea.com) and author of for a Multi-Channel World, and senior content engineer Beth Weaving of [A], for a hands-on, mini-workshop introducing steps content owners can take to build that interact with existing content sets using the flexible power of intelligent, structured content.
You’ll learn the basic requirements for feeding athe content you already have. You’ll discover for -driven content delivery, and you’ll leave with a clear understanding of the role structured content and content modeling play in helping you scale content delivery.
Basics Requirements for Building awith the Content You Already Have
Structured Content and Content Modelingfor Bot-Driven Content Delivery:
Build the ability to:
Activities will include: