Kristen James Eberlein

Kristen James Eberlein

Principal Content Engineer at [A]

Kristen James Eberlein is the Principal Content Engineer at [A] responsible for spearheading client structured-content initiatives and growing the content engineering team. Working with complex content sets and publishing teams, Kris applies and enhances the [A] Master Content Model methodology and the larger [A] Content Intelligence Framework.

Kris also is Chair of the OASIS DITA Technical Committee (TC), where she works to set the future direction, growth, and health of the DITA standard. She has been active with the DITA TC since 2007 and has served in several leadership roles. She has consulted with many enterprises and deeply understands structured enterprise content.

[Workshop] Modernizing Your Technical Resource Center: Part 1

Auditorium

Part 1: Assessing the Current State: Needs Analysis and Information Gathering

Learn how to assess the current state of your technical support content by looking through the lens of content strategy and content engineering.

Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.

Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.

Click here for Part 2.

 

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[Workshop] Modernizing Your Technical Resource Center: Part 2

Auditorium

Part 2: Creating the Future State: Enterprise Content Creation, Structure and Distribution

Learn how to plan and implement a future state of enterprise content creation, structure, management, and delivery for a modern technical resource center.

Traditionally, technical details about products and services were considered to be post-purchase content. Technical information — the stuff contained in owner’s manuals, user guides, and other instructional materials — was provided to consumers only after they purchased a product or service. However, that’s changing as companies recognize that prospects often search the web for technical content to make purchasing decisions.

Think of a technical resource center as an online, one-stop shop for information about your products and services. Over time, and done well, a technical resource center can help you grow your business by attracting prospects, while simultaneously working to support and build loyalty and trust with existing customers.

 

READ MORE