At its core, a chatbot is a content delivery channel. Implemented well, it can help you serve up relevant content to prospects and customers alike 24 hours a day, seven days a week. Chatbots are not magical. They’re software applications with varying degrees of capability. They can be deployed to do all sorts of things—from entertainment to business process automation. Some chatbots live on websites, others live in apps. Some live inside social networks like Facebook or provide assistance to users of messaging and multi-channel communication platforms like Skype.
In this session with Kathleen Gavenman, you’ll gain a quick overview of the various types of chatbots—and where they live and work—just enough to help you understand the sometimes confusing chatbot landscape.