Far too often, authors working for the same company do so in isolation from one another. Walls erected to separate technical support, marketing, training, sales, voice) lead to unintended adverse consequences like increased production and delivery costs, reduced quality, and potentially, the creation of confusing, schizophrenic information that fails to meet both customer expectations and declared business goals.-producing departments (
Ann Rockley, the “mother of ,” calls this situation The strategy Silo Trap—a painful and expensive conundrum that is preventable if you start with a plan designed specifically to overcome the pitfalls of silos. Enter the Unified Content Strategy, a systematic approach to reducing the costs of creating, managing, translating, and distributing across multiple channels, and ensuring that the you produce supports your organizational and customer needs.
Attend this hands-on mini-workshop with Regina Lynn Preciado to learn how adopting a unified content strategy can help you efficiently deliver across multiple channels—from voice interfaces to documentation portals and apps. You’ll gain insights from experts who have implemented this strategy successfully, and you’ll discover how creating “machine-ready” and can help you overcome production bottlenecks and produce better for more channels, faster and more consistently. You’ll leave understanding why creating structured, intelligent —guided by a unified content strategy—can provide your organization with opportunities and capabilities your does not provide today.