Ryan MacCarrigan’s keynote will cover the growing role of Agile Development and Lean in the context of content development and delivery—where complex content is the “product” and the end goal is to shorten cycle times, eliminate waste, or improve measured business outcomes without sacrificing quality or accuracy.
The audience will learn:
- How to structure strategic content development in a similar fashion to the Agile product development lifecycle
- How the “Build-Measure-Learn” framework of Lean Startup fame can be applied to rapid content testing and delivery
- How developing a Lean mindset can help content-driven organizations break down silos and “Fail Fast,” improving overall institutional knowledge.